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As a group, citizens of this country are carrying more than one trillion dollars in credit card debt, the most that we’ve ever seen in this country. And, each month, there are more and more consumers who are not able to make even the minimum payments on their credit card accounts.

And, so many of these consumers are in such dire straits that they are close to filing bankrupt. A primary reason is that many credit card holders have either lost jobs or have otherwise lost much of the income that they depended on to pay their monthly bills. After the loss of income they sadly discover that they don’t have enough to even cover all of their essential expenses like food, rent, and utilities – let alone their credit card bills.

So many families have had the economy kick them in the teeth over the last couple of years. The credit card companies, being ever aware, have noticed this and in response started to change their way of marketing. For example, it was only two years ago that anyone who had reasonably good credit was receiving hundreds of credit card offers a year.

Today, most of the credit card companies are not nearly so competitive in beating the bushes for new prospects. Instead, they are concentrating on pulling more money from their current customers than they already have. They do this with a very aggressive strategy of inventing novel fees to charge the customer for all sorts of things.

Credit card companies have begun to restrict the number of prospects they send cads out to. This is partly a response to the increasing number of card holders who have employed debt negotiators to help them reduce the balances on their credit card. This has, of course, caused the companies to suffer big losses. But, a second reason for their change in attitude is due to the fact that the number of potential credit worthy customers has decreased dramatically.

Now, unfortunately, life is becoming a lot more difficult for consumers in financial trouble as the credit card companies become ever more aggressive about collecting their balances from card holders that are delinquent.